After Frank got married with his Indonesian wife, he decided to move to Indonesia. Frank went looking for a new mattress for the new house. His search began at local mattress showrooms where you can ﬁnd vast ﬁelds of mattresses neatly laid out under the buzz of ﬂuorescent lights. All these mattresses look alike and the showrooms are nothing more than boring.
When Frank was walking around these showrooms, pushy salesmen and saleswomen tried to push him to buy a mattress without any knowledge of the technology used within the mattress, while oﬀering him strange discount calculations which didn’t make sense at all. It felt like a walk in the dark. To make matters worse, you can only try the mattress out for a few minutes which makes it impossible to know weather you will like it or not when you use it every night.
The return policy rendered made it impossible to return the mattress. After a frustrating day of mattress hunting and being stuck in traﬃc.
Frank believe that business can be ethical, honest, transparent, informative and most importantly that top quality luxury mattresses don’t need to cost fortunes. Frank went to his home country Belgium in Europe to speak with hundreds of industry professionals to design the perfect mattress with a fresh and new look.
A new technology, a new way of sleeping was born: MIMPI.