Frank, Founder
Frank has a background in law, finance, textile, chemical trading, real estate development, hospitality management, e-commerce, sales, marketing, and in addition a Master of Law degree.
Frank believes in quality craftsmanship without tricks or gimmicks to sell the mattress. He spent much time and effort designing an innovative new technology in Europe which he took to Indonesia to work with expert manufacturers, truly making it the best of both worlds.
After Frank got married with his Indonesian wife, he decided to move to Indonesia. Frank went looking for a new mattress for the new house. His search began at local mattress showrooms where you can find vast fields of mattresses neatly laid out under the buzz of fluorescent lights. All these mattresses look alike and the showrooms are nothing more than boring.
When Frank was walking around these showrooms, pushy salesmen and saleswomen tried to pressurise him to buy a mattress without any knowledge of the technology used within the mattress, while offering him strange discount calculations which didn’t make sense at all. It felt like a walk in the dark. To make matters worse, you can only try the mattress out for a few minutes which makes it impossible to know whether you will like it or not when you use it every night.
The return policy it impossible to take the mattress back to the shop. After a frustrating day of mattress hunting and being stuck in traffic.
Frank believes that business can be ethical, honest, transparent, informative and most importantly that top quality luxury mattresses don’t need to cost a fortunate. Frank went to his home country Belgium in Europe to speak with hundreds of industry professionals to design the perfect mattress with a fresh and new look.
A new technology, a new way of sleeping was born: MIMPI.
Kasur Sempurna untuk Semua Orang
