Apa itu Black Friday?

What is Black Friday?

November 15, 2021

Black Friday is the biggest retail sales day in the United States, traditionally known as the unofficial start of the holiday shopping season. It celebrated on the day after US Thanksgiving and this year, Black Friday falls on Friday, 27 November 2020.

Here is everything you need to know about Black Friday!

history of Black Friday

The History

It begins in the late 19th century where President Abraham Lincoln makes Thanksgiving an official holiday. With all the transaction activity, Black Friday became one of the most profitable days of the year in the US even until now. Here are several countries which also take turns in this big sale day: Canada, UK, Ireland, Australia, New Zealand, Brazil, Mexico, etc. However, it was a Canadian store that hosts the first Thanksgiving parade in 1905. Many businesses in the US started adding the day after Thanksgiving as another paid holiday since people began calling in “sick” just to shop and spend a long weekend.

Black Friday in Asia

Black Friday in Asia

The existence of Black Friday has inspired Jack Ma, through Alibaba, to make a similar shopping moment called “Single’s Day” every 11 November. In Indonesia, Black Friday usually associated with National Online Shopping Day (Hari Belanja Online Nasional/Harbolnas). Well, both events have the similarity of giving people more special offers to shop more. Many local businesses have followed this sale trend and will be likely to continue in the future.

Belanja Online di Black Friday

Online Shopping on Black Friday

While most offline stores close their doors due to the coronavirus outbreak, you can still satisfy your shopping craving by purchasing things online! Online surveys show that 42% of Indonesian people prefer to shop online compared to that 17% who love the conventional store. On the other hand, 41% of people don’t mind shopping online or not.

Mimpi Black Friday Sale 2020

Mimpi Black Friday Sale 2020

Mimpi’s mattresses can be ordered online through our website or marketplace and will be delivered directly to your home for FREE in a small box. Plus, we offer a 100-night, risk-free sleep trial, so if you don’t love it, you can send it back and we will give you a full refund. This year, Mimpi participates in Black Friday along with the great deals: discount up to 25% for our mattresses! Not only that, but you will also get up to two Mimpi Spagetti pillows for FREE!


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