Our Story

After founder Frank met and married his Indonesian wife Ellen in 2015, he decided to move to Indonesia. Once there, Frank went looking for a new mattress for their new house, where his search began at some local mattress showrooms with vast fields of mattresses neatly laid out under a buzz of fluorescent lights. All these mattresses looked exactly the same, while salespeople of the stores were trying to force him to buy a mattress. They had no knowledge of the materials used within these mattresses and offered him strange discount calculations which didn’t make sense at all. To make matters worse, Frank could only try the mattresses for a few minutes which made it impossible for him to know if it would be the right fit for him. Frank always had a lot of problems with back pain using his old mattresses and the only way to find out if a new mattress is really the right fit is if he could sleep on it for a few days or weeks.

After a frustrating day of stressful mattress hunting, Frank decided he would work to change the mattress industry and offer high-quality products at an affordable price so he returned to his home country Belgium to work with hundreds of industry professionals to design the perfect mattress for Indonesia.

His focus was on :

1) Build a mattress with the best materials in the world
2) Offer premium quality at an affordable price
3) Comfort and Support
4) Perfect firmness
5) Health
6) Orthopedic with a strong focus on the backbone
7) An amazing sleep without back pain
8) To make a mattress that fixed the problem of sagging which happens to most traditional spring beds and mattresses after a period of time causing back pain
9) Free trial period and Free delivery

After much time and effort, a new company was born: PT. MIMPI INDAH INDONESIA


PT. Mimpi Indah Indonesia offers premium mattresses and pillows imported from Europe and Belgium at an honest and affordable price. Mimpi Original, PT. Mimpi Indah Indonesia’s most popular model, also known as Indonesia’s first online mattress with a compact packaging, is built with innovative technology and made from the very best materials in Europe and Belgium. It uses the very best A grade latex in the world which you can only find in the most expensive mattress brands and models. PT. Mimpi Indah Indonesia does NOT use B grade or rebounded latex in contrast to many who are using B grade materials or rebounded latex which is made with glue to push the price down. Also, the Memory Foam used in the mattresses of PT. Mimpi Indah Indonesia is made according to the highest specifications in the world. PT. Mimpi Indah Indonesia does not sacrifice quality and does not take shortcuts to make more money. Only the best is good enough at an affordable price.

By prioritizing the customer and creating an experience based on their feedback, PT. Mimpi Indah Indonesia set some industry-disrupting changes in motion that caught the attention of their customers. With an online approach only, PT. Mimpi Indah Indonesia teaches sleepers the importance of a good quality mattress and offers a 100-night free trial to replace the traditional store experience.

PT. Mimpi Indah Indonesia partners with one of the world’s leading latex and memory foam manufacturers in Belgium so they can offer the best A-Grade natural latex and premium quality memory foam in their products. PT. Mimpi Indah Indonesia is radically reshaping the way we think about sleep, mattresses, pillows, and shopping—and we’re just getting started. PT. Mimpi Indah Indonesia does not use innerspring inside the mattresses like most traditional spring bed brands as most of these mattresses suffer from metal fatigue and lose their support after a period of time which causes back pain problems.